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ZTE launches 4G devices in Ethiopia

by Stuart Wilson, Friday 24 April 2015

Chinese telecoms brand ZTE has launched its 4G phones in Ethiopia, unveiling the products in Addis capital city Ababa. ZTE hopes that demand in Ethiopia will assist its continued expansion within the Africa market. ZTE has also signed world famous Ethiopian long-distance athlete Haile Gebresilassie as a brand ambassador for its products. Gebresilassie, 42, has won two Olympic gold medals and four World Championships.

Jia Chen, CEO at ZTE Ethiopia, commented: "Now we see a great opportunity in Ethiopia to introduce our 4G terminal devices. We hope the society [of Ethiopia] will benefit from our best-standard products."

ZTE’s latest 4G smart phones, Grand S2 and Blade S6, will soon be available for purchase in Ethiopia. ZTE’s launch comes shortly after Ethio Telecom introduced 4G services in the country.

Ethiopia’s Minister of Communication and Information Technology, Getachew Negash, said Chinese telecom companies including ZTE had contributed to the development of Ethiopia’s telecom sector. Chinese Ambassador to Ethiopia, La Yifan, claimed the launch reflected ‘excellent relations in various areas’ between China and Ethiopia.

ZTE, which has become one of the top three global 4G providers, sold 100 million mobile devices, including 48 million smart phones in 2014 in the global market.

ZTE recently appointed Mitsumi as a strategic distribution partner for Africa. The agreement covered Nigeria, Kenya, Zambia, Ethiopia, Tanzania, Uganda, Ghana, Democratic Republic of Congo, Rwanda, Ivory Coast, Mauritius, Namibia, Tunisia, Cameroon, Madagascar, Burundi, Zimbabwe, Botswana.

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