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TP-LINK sets sights on Egypt

by Stuart Wilson, Wednesday 15 April 2015

Networking vendor TP-LINK is encouraging Egyptian channel partners to take advantage of improving market conditions. TP-LINK is working hard with local Egyptian distributors and channel partners to build brand awareness and raise the vendor’s profile. TP-LINK is a Silver Sponsor at next month’s DISTREE Middle East consumer channel event, giving the company a powerful opportunity to meet top retailers and e-tailers from across the region.

Roger Gong, sales manager Egypt at TP-LINK Middle East, said: “We have started the process of creating a legal entity and the TP-LINK in-country office for Egypt will be ready soon. We are already working with distributors who serve the traditional IT segment and service providers."

“We are witnessing growth from entry-level networking and wireless products to advanced sophisticated offerings for the mid-market and enterprise sector," he added.

“Currently, our traditional reseller partners are contributing more in quantities and sales volumes although retailers are also a very active market and have shown huge potential in growing our consumer and SOHO range of products," Gong continued.

TP-LINK has rolled out a rebate programme for resellers and is also planning new initiatives for its high-end product portfolio in Egypt.

"We see most of TP-LINK’s growth in 2015 coming from the growing need to have internet-connected homes and growth in the SMB sector. We aim to help partners in making sure that our product supply is stable, reliable quality and offered at reasonable prices,” continued Gong.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Middle East.

DISTREE Middle East 2015, which takes place from May 12-14th in Abu Dhabi, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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