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HOME REGIONS Middle East › ABM adds B&O PLAY rights

ABM adds B&O PLAY rights

by Stuart Wilson, Tuesday 14 April 2015

Middle East distributor Arab Business Machines (ABM) has signed a regional distribution deal with high-end audio specialists Bang & Olufsen. Under the terms of the agreement. ABM will sell B&O PLAY products from Bang & Olufsen in Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, Egypt, Jordan and Lebanon. ABM will be responsible for building a third party retail channel of stores to sell the B&O PLAY range, with the exception of dedicated Bang & Olufsen stores.

Henrik Taudorf Lorensen, corporate VP of B&O PLAY, said: "B&O PLAY is dedicated to bringing the quality, design and performance from Bang & Olufsen to new customers with a digital lifestyle. We want to expand the distribution of these products and want to make them available in high-quality retail outlets. Our partnership with ABM will help us to achieve our ambitious goals and means that we can accelerate this strategy further."

Ghassan Bendali, general manager of ABM Middle East, said: "We are extremely happy to partner with B&O PLAY, which confirms the quality of our distribution and clearly represents a strengthening of our business offer in the region’s high quality retail segment.”

“We have the ambition to become the preferred supplier of best-in-class consumer electronics to retailers and resellers, and want to work with industry leading manufacturers. With B&O PLAY’s products, which combine high quality with style, we get a strong brand that compliments this strategy,” Bendali explained

The new distribution agreement is effective immediately and covers all B&O PLAY audio products.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Middle East.

DISTREE Middle East 2015, which takes place from May 12-14th in Abu Dhabi, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact

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