April 21, 2021

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HOME REGIONS Middle East › Al-Futtaim Panatech opens new Panasonic showroom

Al-Futtaim Panatech opens new Panasonic showroom

by Stuart Wilson, Monday 16 March 2015

Al-Futtaim Panatech, the exclusive partner for Panasonic products in the UAE, has announced the opening of its biggest brand showroom in Dubai. Located near the bustling Fish Roundabout in Deira, the new brand showroom, spread across 8,600 square feet, will serve as a one-stop destination for customers, housing the most expansive range of Panasonic products, all under one-roof. Panasonic hopes to open similar brand showrooms across the Middle East.

Sachin Wadhwa, director electronics at Al-Futtaim Group, said: "We are extremely delighted to open our biggest Panasonic brand showroom in Dubai. From the moment they walk into the showroom, we want our customers to have a truly spectacular and unique shopping experience and we have kept this in mind while redesigning the showroom. This will be the first Panasonic showroom in the UAE to showcase the entire range of consumer products alongside a wide range of business-to-business products with live demonstrations for customers to touch and feel the product.”

The new showroom has dedicated product corners. Customers will be able to browse through the latest Panasonic products including home and kitchen appliances, AV products, telecommunication and security products, office automation, professional broadcasting and electrical and construction material products all under one roof.

"We are confident the new Al-Futtaim Panatech showroom offers the very best in retail shopping and will help us strengthen our position in the market," Wadhwa added.

Shinichi Wakita, managing director at Panasonic Marketing Middle East & Africa (MEA), said: "Our biggest brand showroom in UAE will serve as an ideal one-stop destination where customers will have access to the wide range of product offerings from Panasonic. In contrast to the limitation of showcasing only few products or categories with retail or mass outlets, our exclusive brand showroom will give every customer a comprehensive insight into our complete line-up of products that cater to every segment of society as well as variety of verticals.”

“Moreover, the customers will have an advantage of ’touch, feel and experience’ with live demonstrations and activities that will further add to the excitement of a unique shopping experience. We plan to open such brand showrooms across the Middle East region," Wakita added.

Enhancing showroom display is now a key strategy for Panasonic in the region, according to Wakita. Al-Futtaim Panatech, a member of the Al-Futtaim Group’s retail division, is the sole distributor of the Panasonic brand in the UAE. In addition to a wide distribution network covering more than 400 resellers, Al-Futtaim Panatech operates two exclusive Panasonic showrooms in Dubai.

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Middle East.

DISTREE Middle East 2015, which takes place from May 12-14th in Abu Dhabi, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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