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Xerox Emirates targets SMB channels

by Stuart Wilson, Monday 9 March 2015

Xerox Emirates, a joint venture between the Mohamed Hareb Al Otaiba group and Xerox Limited, achieved 50% growth in its channel partner business in 2014. This year Xerox Emirates will focus on driving and increasing incremental business revenue within the channel. The company plans to build on its existing distribution channels to target the growing small and mid-size business (SMB) market.

The company will offer services that will be pre-packaged and aimed at SMBs in 2015, introducing new products to market, creating significant incremental opportunities for their partners.

Andrew Horne, general manager at Xerox Emirates, said: “Our strengths are our channel programme 2015 with its promotion incentives, marketing co-op funds and the robust business processes that facilitate mutual business. This year we are expanding our distribution partnerships to participate in more buying decisions, particularly in the rapidly growing SMB market, with increasing opportunities for colour and multifunction products, as well as document imaging and print management services.”

In the last quarter of 2014 Xerox Emirates added two leading IT solutions providers based in Abu Dhabi and Dubai respectively as new channel partners. Xerox Emirates and its network of partners.

Pranav Kumar, director of channel sales operations at Xerox Emirates, said: “At Xerox Emirates we believe that our partners play a crucial role in helping us maintain our lead in the document technology arena. This year Xerox Emirates has set up the target of tapping into numerous office and production offerings as well Xerox value add and augmented offerings such as next generation MPS, new digital alternatives, innovations in inkjet offering in order to achieve the key milestones that will significantly raise the company’s profile.”

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