November 26, 2020

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Officer highlights Brazilian distribution strength

by Stuart Wilson, Thursday 23 October 2014

Brazilian distributor giant Officer is participating in this week’s DISTREE Brazil & Latin America event to highlight the diversity of its portfolio and sophisticated service offerings for in-country channel partners. Established for nearly 30 years, Officer is one of the leading distributors in Brazil with a 12,000-strong channel customer base. Officer makes more than 270,000 delivery shipments to channel customers across the vast Brazilian territory each year.

Betina Testoni, VP sales at Officer, said: “DISTREE Brazil and Latin America allows us to show the wide range of products marketed by Officer. This event is about strengthening and deepening existing business relationships, and also meeting potential new partners to work with.”

Officer is focusing primarily on its retail product portfolio at this week’s event, and will also look to raise channel awareness of its logistics skills and differentiated service offering. The company works closely with partners to overcome issues related to logistics, taxes and financing, providing an efficient conduit between vendors and channel customers within Brazil.

Testoni added: “We are always observing the latest trends in the Brazilian market and responding accordingly. We are currently seeing significant business opportunities in the games category.”

With 400-plus employees, plus offices and distribution centres across Brazil, Officer believes that its strong financial performance in recent years will allow it to continue growing in a highly competitive distribution market.

DISTREE Brazil & Latin America 2014

The 4th annual DISTREE Brazil & Latin America takes place from October 22nd to 24th in Salvador, Brazil. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Brazil & Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

DISTREE Brazil & Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Brazil & Latin America updates on Twitter.

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