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Mazer ready to reach out to retail channel

by Stuart Wilson, Tuesday 21 October 2014

Brazilian distributor Mazer will showcase its extensive product portfolio to top retailers and e-tailers at this week’s DISTREE Brazil & Latin America. With hundreds of senior retail executives in attendance, the team from Mazer will hold a series of pre-scheduled one-on-one meetings to highlight its retail channel capabilities at the event.

Diego Lima, purchasing manager at Mazer, said: “Our message to the retail channel is all about not just focusing on the biggest selling categories such as smartphones, tablets and ultrabooks. Retailers also need to look to add value and margin and to differentiate themselves in the market. Product areas related to accessories, storage, connectivity and power can help them achieve this.”

“Mazer’s portfolio includes some of the largest and most respected manufacturers of IT, telecoms and consumer electronics products. DISTREE Brazil & Latin America gives us the chance to discuss business opportunities with the largest and most respected retailers operating in the region,” Lima added.

Mazer will showcase smartphones and tablets from Samsung and LG at DISTREE Brazil & Latin America. The distributor’s portfolio also includes notebooks, printers and monitors from a wide variety of vendors including Acer, Samsung, Asus, HP, Lenovo, Philips and AOC. TVs and projectors from Samsung, Philips, Epson, LG and Benq also form part of the distributor’s product mix.

Mazer believes that channel convergence and consolidation is reshaping the market structure in Brazil. Resellers and retailers are actively searching for products and solutions where they can create added value and capitalise on improved margin opportunities. Mazer is also aware of the issues currently facing distributors operating in Brazil.

“Today, the greatest challenges faced by the distribution channel in Brazil are credit analysis, tax complexity and the costs related to logistics and transport,” concluded Lima.

DISTREE Brazil & Latin America 2014

The 4th annual DISTREE Brazil & Latin America takes place from October 22nd to 24th in Salvador, Brazil. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Brazil & Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

DISTREE Brazil & Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Brazil & Latin America updates on Twitter.

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January, 2021

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