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SND observes channel evolution in Brazil

by Stuart Wilson, Tuesday 21 October 2014

Brazilian distributor SND reckons that an increasing number of resellers are diversifying their portfolio to reflect changes in the national market. With more than 10,000 active channel customers, SND is in a perfect position to observe the structural changes that are occurring. The company claims that an increasing number of traditional computer resellers in Brazil are exploring new opportunities related to gaming, cloud solutions and telephony services.

Fabio Baltazar, sales director at SND, said: “The Brazilian market is constantly changing and we are seeing an increased emphasis on products such as smartphones, tablets, laptops and all-in-one devices.”

For traditional computer resellers, the shift into new business areas is also a way to add value to their business and operate in sectors with greater margin potential.

As well as its reseller channel activities, SND also has a strong business selling to the retail channel. The distributor is attending this week’s DISTREE Brazil & Latin America to meet face-to-face with senior executives from Brazil’s top retailers and e-tailers.

“The event is an opportunity to generate new business relationships and further refine the service skills that we can offer to the retail channel,” Baltazar added.

SND will showcase its games portfolio at DISTREE Brazil & Latin America as it looks to capitalise on the fast growth in this sector. SND offers a diverse range of consoles, games and accessories.

SND has been in business for 30 years and has evolved to reflect changes in the Brazilian IT channel. The company is also well placed to deal with the complexities related to taxes and logistics in the vast Brazilian market.

DISTREE Brazil & Latin America 2014

The 4th annual DISTREE Brazil & Latin America takes place from October 22nd to 24th in Salvador, Brazil. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Brazil & Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

DISTREE Brazil & Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Brazil & Latin America updates on Twitter.

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