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Strong market growth in Vietnam

by Stuart Wilson, Friday 5 September 2014

Research house GfK’s latest analysis of the ICT, telecoms and consumer electronics market in Vietnam indicates that the total market value grew 26% year-on-year in the second quarter of 2014 to hit US$1.25 billion. The strong growth was driven by sales increases in six of the seven segments that GfK tracks. Telecoms sales were up 33.7% year-on-year at US$542m.

GfK’s TEMAX research measures the size of the ‘technical consumer goods’ market, which includes the following product categories: consumer electronics; photo; major domestic appliances; small domestic appliances; IT; telecoms, office equipment and consumables.

IT sales jumped 22.7% year-on-year in second quarter 2014 to US$230m, driven by rising demand for tablets and desktops, which offset slight declines in revenues from laptops and monitors.

GfK TEMAX is an index developed by GfK to track the technical consumer goods (TCG) market in countries around the world.

GfK stated: “Vietnam’s TCG market is expected to expand in the upcoming third quarter, with contributions coming mainly from some key sectors. A surge in the IT market is likely, due to the seasonal ‘back to school’ period anticipated in August when demand for media tablets and mobile computers is likely to increase.”

GfK is an Event Partner at DISTREE Asia Pacific (APAC) 2014, which takes place from October 8th to 10th in Singapore. The event gives technology and electronics vendors the chance to pre-schedule one-on-one meetings with senior executives from leading channel partners.

GfK will deliver a series of presentations at DISTREE APAC 2014 including a keynote speech, VIP breakfast briefing session, a GfK Summit and workshops.


Channel EMEA is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC and is expanding its coverage to include the region. Vendors requiring more information about DISTREE APAC can contact quoting code DAP14.

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