August 22, 2019

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VMware appoints Aptec

by Stuart Wilson, Wednesday 14 May 2008

Middle East distribution giant Aptec has picked up VMware rights for the Middle East and North Africa region. Aptec will offer VMware solutions across the region as interest in virtualisation solutions begins to pick up. As an authorised VMware distributor, Aptec will work through the channel to start educating customers on how virtualisation can reduce capital and operating expenses, ensure business continuity, strengthen security and boost an organisation’s green credentials.

Bahaa Salah, managing director at Aptec Distribution, said, “VMware is a strategic partnership for us, helping us build our one-stop-shop concept by offering virtualisation solutions to our channel partners so that they, in turn, can offer complete turnkey solutions including support and services to their customers. VMware virtualisation today has become a standard platform for companies of all sizes. VMware offers the leading and proven products to enable customers to reduce capital and operating expenses; ensure business continuity, strengthen security and lower carbon emissions.”

VMware’s MENA regional manager, Ghassan Darri, added, “As interest for VMware virtualisation continues to grow in the region, Aptec has the right skill set and personnel to provide customers with the products and services they need, from deploying centralised virtual desktops to managing and automating the data centre. Together with VMware’s leading virtualisation platform, Aptec will offer its expertise to leading Middle Eastern and North African organisations seeking a new level of cost-effective and flexible IT”.

Ilyas Mohammed, software business unit manager at Aptec Distribution, added: “The company will be working closely with VMware to train channel partners and help them to kick-start the selling process, as well as offer education on the benefits of VMware virtualisation. Aptec will be proactively recruiting partners and participating in VMware programmes including the advantage plus programme designed to help reward partners’ investments when proactively selling VMware products and solutions.”

“The programme rewards VMware VIP partners with a combined up-front discount and back-end rebate programme when selling into new accounts, registering new opportunities and influencing deals that might be closed by someone else,” he added.

“We will be developing in-house skills to cover Pre-Sales, Post-Sales & Training requirements for the VMware channel via our ATS subsidiary,” continued Ilyas. “We will also be offering free pre-sales support to help them rapidly add value for customers and give them room to develop their in-house skills quickly.”

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