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Phoenix flies with Al Hosani deal

by Stuart Wilson, Wednesday 14 May 2008

Phoenix Software has signed a strategic partnership with UAE-based Al Hosani Computer, allowing the latter to distribute the full range of Sony Creative software throughout the Middle East. Phoenix, which has offices in Zambia and South Africa, as well as affiliate partnerships in South East Asia and the US, is a fast-growing software republisher.

Al Hosani, which is based in Sharjah, UAE, operates as a software, video games and advanced gaming gear distribution outfit. Founded in 2000, Al Hosani, which operates under the brand Software Planet, has experienced rapid growth. Al Hosani deals directly with the publishers and supplies to the most important resellers and retailers in the UAE, Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia.

"We are very pleased to have secured this partnership agreement with Al Hosani Computer for distribution of Sony Creative Software throughout the Middle East," commented Jason Phillips, sales director at Phoenix Software.

"Al Hosani Computer is a value-added distributor. They have an excellent reputation in the channel for providing some of the latest software titles at competitive pricing. This, coupled with their focus to support their customers with marketing services and sales support, is sure to achieve a solid, consistent distribution channel for Sony Creative Software in the Middle East," Phillips added.

Sony Creative software is a line of products for digital video, music, DVD and audio production. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices.

Phoenix claims that the company’s strength lies in its ability to offer good margins and value-added service for its channel partners, while offering its vendors a total solution for ’in-country’ representation via physical and ESD distribution.

The company’s product range includes titles from leading vendors such as Ability Office, Adobe, Aspyr Media, BitDefender, BluBox, BulkSMS, Corel, Cosmi Corporation, CyberLink, Feral Interactive, Individual Software, InterVideo, Iolo, ISL Light, Lavasoft Ad-Aware, Nero, Nova, O & O Software, Onspeed, Paragon Software, Parallels, PC Tools, Punch Software, Roxio, Shrink My Tunes, Sony Creative Software, Steganos, TonerSaver, Transparent Language, Ulead, Webroot, WinZip and X-oom.

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