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Kingston predicts increased cloud adoption in Africa

by Stuart Wilson, Tuesday 10 June 2014

Memory vendor Kingston reckons that African markets will witness increased adoption of cloud technology in the years ahead. Grant Rau, business development manager for Africa at Kingston, said: “This will lead to the development on new datacentres in Africa and this will lead to further growth in high-end memory sales as well as enterprise solid state drives (SSDs).” Kingston is participating at this month’s DISTREE Africa event to meet new and existing channel partners from across the continent.

Rau added: “Our goal for DISTREE Africa is to meet the region’s key distributors and resellers and introduce Kingston’s product range to new African markets. We will be showcasing Kingston DRAM memory products, USB keys and flash cards as well as SSD drives.”

Increased demand in Africa for smartphone and tablets is driving the market for micro and SD cards to new heights. “We have also launched the micro-duo USB key with mini adapter for Android smartphones and tablets,” added Rau.

Kingston operates a partner programme that includes free marketing materials such as datasheets, images and web banners.

“We also have a KingstonConsult programme that offers a free technical service covering all aspects of memory,” continued Rau.

“We rely on the distribution and reseller channel and do not supply end-users directly,” Rau concluded.

Channel EMEA is an official Media Partner for DISTREE Africa 2014

African channel partners interested in discussing business opportunities with Kingston executives can pre-schedule one-on-one meetings at DISTREE Africa 2014.

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