June 18, 2019

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VMware enhances channel programmes

by Stuart Wilson, Friday 9 May 2008

Virtualisation solutions vendor VMware has unveiled a number of enhancements to its channel programme. The changes to the channel scheme include the expansion of the VMware authorised consultant programme, a new alliance affiliate initiative that provides partners with the opportunity to accelerate profitability through joint solution selling, and new programmes designed to capitalise on the market opportunity for VMware virtualisation.

“These new benefits take the value proposition of VMware virtualisation to new levels,” said Steve Houck, VP of worldwide channels at VMware. “We continue to enable our business partners to build VMware virtualisation practices that are profitable, offer customers advanced training for sophisticated VMware deployments, and deliver increased opportunity. VMware’s business partners are poised to lead the way for new and existing customers of all sizes in the rapidly growing virtualisation market.”

The new VMware alliance affiliate initiative is a co-marketing initiative that can help accelerate partner profitability and reward joint solution selling. Technology alliance partners from a broad range of technology sectors—including storage, business continuity and disaster recovery, networking, and security—have created VMware-oriented virtualisation training and tools for channel partners as well as financial incentives on the sale of their products combined with VMware solutions.

Technology alliance partners helping to launch this initiative include CA, Dell, EMC, McAfee, NetApp, Riverbed and Vizioncore. The vendor claims that these incentives help provide additional profitability opportunities for VMware channel partners and create complete solutions for customers.

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