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Tandberg Data adds Micro-P in UK

by Stuart Wilson, Wednesday 7 May 2008

Back-up and archiving solutions provider Tandberg Data has signed a UK distribution agreement with Micro-Peripherals (Micro-P). Tandberg Data reckons that its new distribution agreement will allow it to increase its UK market penetration and provide focused storage expertise to the channel. Micro-P, a trade only distributor, will stock Tandberg Data’s entire portfolio of tape libraries, tape autoloaders and tape drives, disk-based storage and data media.

“Adding Micro-P as one of our distribution partners will be a significant factor in increasing Tandberg Data’s market share in the UK,” said Gary Preston, sales director, North and South EMEA at Tandberg Data. “It allows us to touch a greater volume of partners and provides our current resellers with a healthy choice of supply route.”

“Micro-P demonstrates focus and expertise with a pro-active, dedicated storage division. It has the desire to capitalise not just on the opportunities that are provided in mainstream backup sales, but will also help partners diversify and up-sell into new markets, such as our higher-end, margin-rich automation solutions,” Preston added.

With distribution facilities in Lancashire and Hampshire in the UK, Micro-P believes that it is well placed to recommend Tandberg Data solutions to its 8,000 UK channel customers.

“We only select best-of-breed solutions and work with manufacturers who enhance our solution portfolio. Tandberg Data has a long history of providing quality, innovative robust solutions which will make them an attractive proposition to our customers.” noted Mark Kahr Vendorand, marketing director at Micro-P.

Micro-P will also provide a route to market for new versions of Tandberg Data’s RDX QuikStor disk based removable storage system. Micro-P customers will benefit from Tandberg Data’s revamped partner programme, which provides the backbone from which UK resellers can optimise sales, marketing and technical support.

Tandberg Data will continue to work with its two current UK distributors, Northamber and CMS Peripherals. Micro P, is one of the largest subsidiaries of DCC, which also controls GEM Distribution, Sharptext and Distrilogie.

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