November 29, 2020

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Tech Data Europe signs Google Chromecast deal

by Stuart Wilson, Monday 31 March 2014

Distributor Tech Data Europe has announced a deal to manage the supply chain of Google’s indirect channel across Europe for its Chromecast media streaming device. Tech Data Mobile Solutions will provide complete fulfilment services for Google’s Chromecast devices, including logistics, transportation management, forecasting, procurement consolidation, inventory management, invoicing and collection.

“Tech Data Mobile Solutions is pleased to be selected by Google to manage their end-to-end supply chain operations and distribution of Chromecast throughout Europe,” said Rod Millar, senior VP at Tech Data Mobile Solutions.

“Along with leading mobile solutions and enablement services, Tech Data Mobile Solutions has the commercial and operational relationships with key retailers that provide Google with a centralised pan-European approach. Together, we will provide authorised retailers the highest levels of expertise and service,” Millar added.

As part of the deal, Tech Data Mobile Solutions has created a dedicated central account management team and a collection of services, including forecasting, procurement and supply chain reporting, that enables Google retail specialists to commercially manage all European sales through a single Tech Data operational interface.

Chromecast plugs into a TV’s HDMI port and makes it easy for people to enjoy online content, such as movies, television shows, music and YouTube videos, on their television. Chromecast went on sale in the UK, Germany, France, Spain, Italy, Netherlands, Norway, Denmark, Sweden and Finland on March 19th 2014.

Tech Data Mobile Solutions claims that its state-of-the art logistics infrastructure is capable of processing hundreds of thousands of individual orders for overnight shipment to all parts of Europe.

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