Brother partners head to Cyprus

by Stuart Wilson, Monday 28 June 2010

BICG travelled to Cyprus with distribution partners from across the Middle East and Africa

Brother International Corporation Gulf (BICG) travelled to Cyprus with distribution partners from across the Middle East and Africa for a business planning workshop. A total of 21 distribution partners attended the event, where BICG discussed its strategy for boosting sales across various printer product segments.

"This yearly event to recognise the contribution of our valued partners across the region never fails to elicit a strong sense of pride among us at BICG for successfully establishing such a powerhouse distribution network in the region," said Shinji Tada, managing director at BICG.

"We want to congratulate all the top achievers who have made the biggest contributions to our growth in 2009, as well as all our other distribution partners whose tireless efforts have resulted in a highly successful year as far as our revenues and expansion are concerned," Tada continued.

"Maintaining an interactive relationship with our distribution partners has always been a top priority for us, along with our strategic plans to maximise the opportunities across the region’s biggest markets as well as tap into new and emerging markets,” added Tada.

Tada continued: “This event serves as a common ground for us to ensure that we are all moving on the same direction and are rooting for a unified goal. This year, our goal is to grow our business in all segments as well as in the LED printers, and with the help of our valued partners we are looking forward to celebrating another successful year.”

BICG also handed out awards for sales and marketing achievements during the event.