123-reg targets small businesses through Currys & PC World

by Stuart Wilson, Tuesday 25 February 2014

123-reg, the UK’s largest domain registrar, is teaming up with Knowhow, the support arm of Currys & PC World - including PC World Business - to offer domain and website building packages to small businesses. The partnership will see 123-reg’s website building solutions offered under the Knowhow brand in 300 Currys & PC World Business Centres.

The deal represents 123-reg’s first venture with a leading technology retailer and highlights the emerging opportunity for the traditional retail channel to meet the IT needs of small businesses.

Knowhow offers a wide range of technology support services for Currys & PC World and PC World Business customers, ranging from product set-up for devices such as laptops, cameras and tablets, to virus protection and data recovery.

The collaboration with 123-reg will enable Knowhow to offer .co.uk domains, e-mail services and website builder packages to small businesses.

Niall O’Keeffe, Knowhow development director, said: “Our vision is to grow our expertise in providing great solutions to our business customers. This partnership with 123-reg is a major leap forward in realising this vision. We look forward to working closely with 123-reg in what we know will be a successful collaboration.”

Matt Mansell, group managing director of 123-reg’s parent company, Host Europe Group, added: “This commercial venture is a first of its kind for the industry, and a major step forward for both brands. Our website and domain solutions are a good fit with Knowhow’s existing portfolio of products and services, and will provide us with a great opportunity to reach an entirely new customer base in partnership with a leading technology retailer.”

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