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Cisco jumpstarts Jordanian channel

by Stuart Wilson, Tuesday 29 April 2008

Networking behemoth Cisco has given Jordan’s reseller community a push in the right direction in terms of training and certification. Cisco has conducted training and certification sessions with Jordanian partners aimed at enhancing partner skills. During the sessions, resellers got the lowdown on Cisco select certification.

Cisco select certification is an entry-level certification for channel partners with a primary focus on the SMB market, During the channel sessions, partners could receive immediate training and become Cisco certified and listed on Cisco global partner central portal. A total of 22 representatives from 11 partners were certified as Cisco Select Partners in Jordan.

“Resellers becoming SMB select certified will become part of Cisco’s channel partner community, which is recognised as among the best in the industry,” said Ashraf Arafeh, general manager at Cisco Jordan and Palestine. “Cisco Select partners are recognised by being preferred and trusted advisors for most small and medium customers looking for technology solutions. The SMB select specialisation programme can help resellers be better differentiated, more recognised and further rewarded.”

Select certification is an entry point into Cisco channel partner programme. Partners qualify for the select certification by meeting the training and exam requirements of the new SMB specialisation, which are designed to equip them with the sales and technical skills needed to deliver integrated network solutions to the SMB market.

Benefits of the select certification include use of the Cisco certified mark to validate SMB expertise; access to partner-development funds to assist resellers in generating demand, acquiring demonstration equipment and training; access to the new SMB OIP (opportunity incentive programme) that rewards partners who secure incremental business; specialised business and technical training built from the ground up for SMB and a listing in the Cisco partner locator.

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