Emirates Computers adds retail showroom

by Stuart Wilson, Wednesday 23 April 2008

EC will offer product demonstrations in its outlets, which it claims is a service in line with Dell and Nokia’s own concept retail outlets

Emirates Computers (EC) has opened a new showroom in the Khalidiya Mall in Abu Dhabi, UAE. The retail outlet features the latest kit from Dell and Nokia as well as a range of IT accessories. EC will offer product demonstrations in its outlets, which it claims is a service in line with Dell and Nokia’s own concept retail outlets.

“As a company offering the most trusted portfolio of products and services from some of the best vendors in the world, Emirates Computers has seen a rapid expansion in business, thanks to the continued support of our customers. It has always been our endeavor to bring the very best products to our customers,” said Feri Zekisson, retail director at Emirates Computers.

“We consider Khalidiya Mall as the perfect location for our new retail showroom, which will enable us to implement our retail strategy that aims to reach customers wherever they are,” he added. “We are the first to offer customers live experience at our new showroom."

"All our products on display are live and functional where over fifty-two models of Nokia mobile phones and twenty models of Dell computers are displayed live and operational. We can guarantee that our customers will enjoy the experience of shopping,” Zekisson concluded.