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Lores named as new HP SPO boss

by Stuart Wilson, Monday 21 April 2008

HP has turned to the EMEA theatre for its new global channel and PC sales boss. Enrique Lores has been named as senior VP of worldwide sales for the personal systems group (PSG) and head of HP’s solution partner organisation (SPO). Lores, 42, will report to PSG executive VP Todd Bradley.

“Enrique’s sales and marketing expertise spans all commercial customer segments and channels,” said Bradley. “He is known as a change agent with broad business and global experience, and I’m confident he’ll work across all regions to continue to create best practices that drive revenue growth and profitability for both HP and its partners.”

In his PSG role, Lores will be responsible for the strategy and growth of the business group’s direct and channel commercial volume sales. As head of SPO, Lores will be charged with building on HP’s more than 25 years of developing profitable and growing channel relationships.

HP currently has approximately 145,000 commercial channel partners across the more than 170 countries. For his SPO role, Lores will indirectly report to Ann Livermore, executive VP of HP’s technology solutions group (TSG) and Vyomesh Joshi, executive VP of HP’s imaging and printing group (IPG).

Lores has spent more than two decades at HP and since 2003 has been general manager and VP of the vendor’s inkjet commercial division, responsible for IPG’s large-format printing business. Lores will move from Barcelona, Spain, to Silicon Valley to replace Jim McDonnell, who previously accepted a position within TSG leading global sales programmes for the enterprise storage and servers business unit.

Lores holds an undergraduate degree in electrical engineering from the Polytechnic University of Valencia, and an MBA from ESADE Business School in Barcelona.

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