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HTC hones retailer skills

by Stuart Wilson, Tuesday 15 April 2008

Smart device vendor HTC has ramped up the sales skills in its Middle East channel with technical training sessions for its retailers and direct partners in the UAE, Kuwait and Saudi Arabia. The three-hour training sessions focused on the features of HTC devices, equipping the retail staff with the skills required to respond to customer queries.

Kevin Chen, general manager at HTC Middle East, Africa and CIS, said: “It is imperative to conduct such training programs for the retail staff since they are the ones who are interacting with the customers directly and hence have to possess thorough knowledge of the products they are selling.”

“These training sessions are aimed at providing sales personnel with comprehensive information about the technologies used in the devices and the distinct benefits of a particular phone to the user, so that they can make a stronger impact during the sale process,” Chen added.

“Channel education through initiatives such as product sales training enables our distributors and partners to significantly enhance their customer service levels and sales. We want everyone involved in the HTC marketing and selling processes to be convinced that the products they offer truly provide the best value at the best cost,” concluded Chen.

The training included sessions on the new Touch Cruise, a compact mobile phone with GPS navigation solution Co Pilot 7 Live. The Touch Cruise includes the innovative TouchFlo touch-screen technology, all powered by the Microsoft Windows Mobile 6 Professional operating system. HTC claims that its products are fast gaining popularity in the Middle East.

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