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Promate signs SmartCity retail deal in Libya

by Stuart Wilson, Saturday 9 November 2013

Lifestyle technology brand Promate has signed an agreement with Libyan retailer SmartCity. The two companies hope that the agreement will help accelerate the development of the gadget market in Libya. SmartCity claims that it is one of the first structured retail chains for consumer electronics products to emerge in Libya.

Hani Nakuaa, CEO at SmartCity, said: “We are rebuilding our country after the revolution, and the SmartCity retail project is in line with every Libyan’s dream of the new Libya. We are the first power retail chain in Libya and we are extremely proud of this partnership with Promate.”

“My team and customers are very impressed with Promate’s products that incorporate high quality, exceptional design and reasonable prices," Nakuaa added.

Jihad Youssef, general manager at Promate Middle East and Africa, said: "At Promate, we localise ourselves through such partnerships with local retail kings, and believe that SmartCity is a real retail king in the Libyan Market."

"We are very excited to be part of this project with Smart City, and we will work very hard to deliver our best level of service and quality to the Libyan consumers," Youssef added.

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