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Bullish Brother predicts sales surge

by Stuart Wilson, Wednesday 9 April 2008

Brother Gulf reckons it can achieve 25% compound annual sales growth in the Midddle East for the next five years. The company, which boasts a portfolio of printing, communication and digital imaging poducts for homes, offices and enterprises, talked up its long-term growth potential at a dinner with its channel partners that also commemorated the 100th anniversary of the Brother Group.

During the event, Brother also outlined its strategic business plan, which ‘focuses on maximising its core business while expanding and developing new opportunities to leverage the ever-growing demand in the global printer, copier and multi-function products (MFP) market’.

Shinji Tada, managing director at Brother Gulf, said: “As we enter the centenary year, the strategies we have formulated are expected to further our market share and sustain the revenue growth we have witnessed over the years.”

“Our heightened focus on enhancing the performance of our products, corporate as well as retail sales, product groups and aggressive pricing, gives us tremendous confidence that we can benefit remarkably from the booming Middle East and African markets. We are also looking forward to the launch of our new research and development facility in Nagoya City, Japan, which will play a significant role in reaching our target growth and objectives in the coming years,” Tada added.

Brother also handed out channel awards to its distributors with the best performance in terms of their contribution to the growth of the company’s market share, highest achievement in unit sales, and most effective implementation of channel and marketing strategies. Out of 52 Borther distributors in the region, 14 picked up awards. And the winners were:

UAE: Jumbo Electronics, Gulf Islands and Almoe

Jordan: GCE and Mabco

Saudi Arabia: Al Maktaba and Canar

Iran: Nikasa

Kuwait: ABM

Oman: Bishara

Syria: Sebeco

Lebanon: Ebe

Qatar: Video Home

Bahrain: Ashrafs

”Our success in the region has been driven by our hard working distributors and channel partners whose expertise and deep knowledge of the regional landscape has given us significant advantages in our ascent to the top of the Middle East market. This award ceremony is to commemorate their outstanding contribution to our organisation. On behalf of the entire Brother family, I extend my heartfelt gratitude to our partners who are continuously taking Brother products closer to our customers,” explained Tada.

The distributors and channel partners present at the event were also given a sneak preview of the newest additions to Brother’s expanding product range. This includes the HL-2170W, an affordable monochrome laser printer with wireless connectivity that prints at a high speed of 22ppm, and the HL-2140, which is another new product for home consumers, that is compatible with Macintosh and Microsoft operating systems.

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