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Fujitsu Siemens adds Distributech in UAE

by Stuart Wilson, Friday 4 April 2008

Hardware vendor Fujitsu Siemens has beefed up its UAE channel reach with the appointment of Distributech as an SMB-focused distribution partner. Fujitsu Siemens reckons that Distributech, which is a member of the Al Abbas Group, will boost sales in the UAE’s SMB market for PCs and servers.

“While Fujitsu Siemens Computers has been making considerable in-roads into the region’s enterprise sector, we felt that there was still a significant portion of the UAE and wider GCC market to address with new SMB offerings,” said Stephane Rejasse, Managing Director for Fujitsu Siemens Computers Middle East.

”Smaller and medium businesses can be even more performance- and cost-conscious about deploying efficient hardware solutions that help run their growing organisations more effectively, which is a key reason that we are partnering with Distributech to address opportunities in the SMB sector,” Rejasse added.

The Al Abbas group was established in 1967 and currently comprises of 17 member companies and 7 associate companies with a headcount in excess of 1,500, according to the companies website. Al Abbas has several IT interest working with multiple vendors including IBM, Samsung, NEC, Casio and Hyundai Electronics.

V.O Sebastian, managing director at Al Abbas Group, commented: “This distribution agreement with Fujitsu Siemens underlines the market credibility that Distributech FZCO has come to command in the region. We will fully utilise our market expertise, network of certified professionals, and regional understanding to ensure an increase in market share for Fujitsu Siemens Computers’ server and PC solutions.”

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