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HOME REGIONS Middle East › Lenovo raids HP for new Middle East boss

Lenovo raids HP for new Middle East boss

by Stuart Wilson, Wednesday 2 April 2008

PC giant Lenovo has named Khaled Kamel as its new general manager for the Middle East, Egypt and Pakistan (MEEP) region. Kamel joins Lenovo from close rival HP where he held the position of country manager with a strong focus on Saudi Arabia. Kamel’s CV also includes a stint as general manager of Heliopolis Computers.

Mathias Schaedel, VP south-east region at Lenovo EMEA, confirmed the appointment: “Lenovo is very pleased to welcome Khaled to the MEEP team. With extensive experience in the region’s technology market and a fresh approach to the business, Khaled will drive the fulfillment of Lenovo’s vision and build on the successful performance this region has witnessed over the past few years.”

“The coming year will be an exciting one for Lenovo, taking us into the consumer segment, with a unique product offering with real differentiators and exciting features for PC users in the region. This is a demanding, highly sophisticated consumer market, and Khaled will play a key role in driving its growth in 2008 and the years to come,” Schaedel added.

As general manager for Lenovo MEEP, Kamel will be responsible for building the company’s growth plans across the region, for the enterprise, SMB and consumer market segments.

“This is a very exciting time to be joining Lenovo, and to be moving into the PC industry,” Kamel said. “IDC predictions state that growth of the Gulf PC market will continue to accelerate at an average rate of over 16% between now and 2011. Lenovo has, and will continue, to drive this growth through ongoing expansion of the channel, aggressive marketing campaigns, and of course, unique PC technology across the various market segments.”

Lenovo MEEP is headquartered in Dubai Internet City, covering the GCC countries, Levant, Egypt and Pakistan. The vendor has a channel network of 35 partners around the region. Lenovo’s EMEA sales for the quarter ending December 31st 2007 hit US$1.1bn – 24% of the vendor’s global total.

Kamel holds an MBA and his educational history includes stints at The American University in Dubai and the New York Institute of Technology, according to his profile on Xing. On the same profile, Khaled also lists a variety of interests including swimming, singing, music and traveling.

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