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HOME REGIONS Middle East › HP names SPS as Saudi wide receiver

HP names SPS as Saudi wide receiver

by Stuart Wilson, Monday 31 March 2008

HP has confirmed the appointment of Samir Photpgraphic Supplies (SPS) as its exclusive partner in Saudi Arabia for industrial printing solutions. SPS will offer super-wide format printing throughout the Kingdom and will manage all in-country sales of HP’s Scitex industrial solutions.

Bruno Carrier, business manager at SPS, said: “We’re looking forward to passing on to our customers the valuable benefits of this relationship with HP. We are excited about the advantages which will assist businesses in Saudi Arabia to create large format images, opening a clear path to super-wide printing success.”

Amr Hassan, general manager IPG at HP Middle East, commented: “The foundation of SPS’s rapid growth has been its strategy to establish dominant market coverage complemented by its people, management, marketing and customer relationships. It is this culture of integrity and dynamism that makes HP proud to announce SPS as our exclusive partner for our industrial printing solutions in Saudi Arabia.”

“SPS has great experience in supplying imaging and printing products to niche markets and we can see how beneficial this experience will be for our portfolio of large to super-wide printers in Saudi Arabia,” Hassan continued. “The Middle East is witnessing an unprecedented growth in the outdoor and indoor graphics arena and our objective is to deliver the most innovative technology and customer driven products possible.”

Under the terms of the agreement SPS will manage the sales for the HP Scitex XL 1200, HP Scitex XL 1500, HP Scitex Grand and the new HP Scitex FB910, formerly the ColorSpan 9840uv. Through this partnership, the two companies claim that industrial print service providers in Saudi Arabia who are interested in versatile, high volume production of durable outdoor and indoor applications will now have access to large format industrial digital printing solutions.

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