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Rectron signs up Samsung and Epson

by Stuart Wilson, Friday 28 March 2008

South African channel giant Rectron has expanded its vendor portfolio, signing a deal with Samsung to distribute the vendor giant’s complete range of mono and colour laser printers and consumables across the country. Rectron has also struck a new distribution agreement with Epson. The deals come just weeks after HP and Rectron ended a printer distribution agreement.

“Samsung South Africa took the number two market share position in 2007,” said Zandre Rudolph, sales director at Rectron. “[Samsung] has also been rated as the world’s fastest-growing brand by Interbrand. Samsung’s vision and mission is to be the biggest printer brand in the world, and Rectron believes it has what it takes to achieve this,” he added.

Rudolph claims that Samsung has the brand premium, resources and R&D clout to make it to the number one spot in the worldwide printing market within the next five years. “If you look at what Samsung has achieved in a very short period of time, it is clear that they see printers as one of the most strategic products,” he said. “Samsung has managed to put together a complete printing portfolio, comprising single and multifunctional products, for any business requirement.”

Craig Green, printer product manager at Samsung South Africa, said that the vendor will focus on the growth of its business-to-business market strategy in 2008. “Rectron’s small to medium business (SMB) client base marries well with this strategy,” he said. “Samsung values each and every relationship and will not consider entering into one unless there is a mutual long-term vision,” Green added.

Rectron’s new distribution deal with Epson is primarily focused on meeting the needs of the SME market and covers a wide range of Epson products including projectors, scanners, MFPs, inkjets, consumables and supplies.

350-strong Rectron posted sales of US$190m in 2007 and distributes a wide range of high-profile brands in South Africa including Intel, Microsoft, Toshiba, Gigabyte, Logitech, Panasonic, Sony, Asus, Transcend and LG.

CE ANALYSIS: It’s all action in the South African printing distribution landscape at the moment. After parting company with Rectron, HP signed up Axis as an IPG distributor to boost its channel coverage. Since losing HP rights, Rectron has added both Samsung and Epson’s printing products to its vendor portfolio as it looks to prove that there’s life after HP in the South African printing channel.

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