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Esquire lands World Cup deal

by Stuart Wilson, Monday 24 August 2009

Africa-based Esquire Technologies has landed a deal to become the official distributor of computer accessories emblazoned with the 2010 FIFA World Cup logo. Distribution outfit Esquire has signed a deal with Global Brands Group that will see it sell customised promotional products with the iconic 2010 FIFA World Cup branding, including mouse pads, notebook skins, CD wallets, CD holders and screen cleaners.

“Kicking off the partnership with Esquire Technologies is another positive step in obtaining readiness for the 2010 FIFA World Cup. Esquire is a key distributor of various international brands of computer components and peripherals, as well as digital lifestyle products in South Africa, and we are confident their experience in local and international markets will prove invaluable to the team,” said Paul Zacks, general manager of Global Brands Group.

In 2005, FIFA appointed Global Brands Group, a leading independent, international brand management, retail and licensing company, as both its worldwide exclusive licensing representative and store operator for FIFA branded retail destinations, from 2007 to 2014. Additionally, Global Brands Group will act as the on-site concessionaire for all FIFA events throughout this eight-year term.

Asgar Mahomed, managing director of Esquire Technologies, said: “South Africa is enjoying unprecedented exposure due to 2010 FIFA World Cup, and we look forward to using our expertise to contribute to making this product range a great success, as gifting and memorabilia options for this historic event.”

Esquire Technologies is a distributor of IT components, desktops, notebooks and peripherals and digital lifestyle products in southern Africa. Esquire distributes world-renowned brands to resellers, distributors, system integrators and system builders in the computing industry in South Africa, Mozambique, Namibia, Swaziland, Zimbabwe and Zambia.


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