October 28, 2020

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Buffalo unites Americas operations

by Stuart Wilson, Tuesday 10 September 2013

Networking vendor Buffalo has joined together its operations across Latin America and North America to create a unified Buffalo Americas subsidiary. The new business unit incorporates Buffalo Technology Latin America, Buffalo Brazil and the vendor’s North America organisation. Buffalo Americas is based in Texas and led by Matt Dargis, COO at Buffalo. Dargis most recently served as VP of sales and operations for Buffalo Technology USA.

"By bringing our North American and Latin American operations together under Buffalo Americas, we are better equipped to serve our customers through a single enhanced business and sales operations organisation," said Dargis. "We remain committed to delivering on the three tenets of our mission statement: best value, best support and best partner."

Buffalo Americas has also appointed Read Fenner as its new VP of sales. Fenner has a diverse background ranging from start-up operations through to executive positions at established high-tech brands.

Fenner said: "I’m delighted to join the Buffalo Americas executive leadership team and I look forward to working with a dedicated and talented staff to further exceed our customers’ expectations."

Fenner most recently served as VP of operations and vice president of sales at Gunnar Optiks where he achieved more than 60% year-on-year cumulative sales growth. In this role, he created and implemented Gunnar’s multichannel strategy of selling into consumer electronics, optical, business and consumer channels, as well as opening and maintaining relationships with Best Buy, GameStop, Amazon, Fry’s, Newegg, AAFES, NEX and Zeiss.

Fenner has also worked with Digital River and Commerce5, and was responsible for founding the e-commerce department at D-Link.

DISTREE Latin America 2013

The 3rd annual DISTREE Latin America takes place on September 11-13th 2013 in Brazil. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time. www.distree-latam.com

DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter.

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