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HOME REGIONS Latin America › Avnet extends Cisco rights in Latin America

Avnet extends Cisco rights in Latin America

by Stuart Wilson, Monday 9 September 2013

VAD giant Avnet Technology Solutions has expanded its distribution agreement with Cisco, becoming a high-value speciality distributor for data centre products in Latin America and the Caribbean. The Latin American and Caribbean agreement with Cisco complements Avnet’s engagements in the region with Cisco ecosystem partners EMC, NetApp and VMware. It also enables Avnet to provide channel partners with complete converged infrastructure solutions for data centres.

The agreement expands upon an existing distribution relationship between Avnet and Cisco in EMEA and North America.

Sergio Farache, senior VP and general manager, Avnet Technology Solutions, Latin America and Caribbean, said: "Channel partners need innovative technologies, deep technical expertise and sophisticated integration capabilities to successfully solve their customers’ data centre challenges."

"With the addition of Cisco to our portfolio in Latin America and the Caribbean, Avnet is uniquely positioned as a single source that channel partners can rely on for all of their data centre needs. Avnet’s resources, services and skills will enable partners to quickly and efficiently target the most complex data centre environments, including those associated with converged infrastructure," Farache added.

Avnet will provide ISVs, system integrators, and VAR partners with Cisco’s data centre technology. Avnet partners can also access Cisco’s full product portfolio.

Andrew Sage, VP of Americas distribution at Cisco, said: "Avnet has consistently demonstrated that it has the proven skills and expertise needed to help Cisco and our channel partners win throughout the entire data centre.”

“As we expand our relationship into Latin America and the Caribbean, Avnet’s technical expertise, strategic portfolio, sophisticated integration capabilities, and local market knowledge will accelerate our channel partners’ success. Together, we will enhance our partners’ abilities to solve their customers’ business challenges with complete converged infrastructure solutions for data centres," Sage added.

Avnet’s Cisco partners in Latin America and the Caribbean will be supported by the distributor’s recently formed converged and data solutions group. This group supports technology suppliers that are leading the market with converged solutions, including Cisco, EMC, NetApp and VMware. It provides partners with assistance related to business consulting, technical pre-sales assistance and business development. Additionally, Avnet will support its channel community with demand generation; technical expertise; training and development; and financial and logistics services.

Nicolas Di Biase, regional business development manager for converged and data solutions, Avnet Technology Solutions, Latin America and Caribbean, added: "With the creation of the converged and data solutions group, Avnet brings the most advanced integration skills and expertise in converged infrastructure solutions for data centres to the Latin America and Caribbean region."

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