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Harding handed emerging markets role

by Stuart Wilson, Monday 13 July 2009

Xerox has appointed Roy Harding as COO of its developing markets operation (DMO) for ‘region East’. Harding was previously VP of the office group for the vendor’s DMO. Xerox’s ‘region East’ territory covers the Middle East, Africa, Central and Eastern Europe, the Eurasian countries, India and Russia. Xerox DMO is focused on growth opportunities in emerging markets and countries around the world.

“To ensure we are delivering on our long-term strategy for Xerox in developing markets, we have instituted a new role at the head of our operations in the East,” said Jean-Noël Machon, president at Xerox DMO. “During almost 25 years with Xerox, Roy has driven outstanding results. His leadership and experience make him an excellent fit for this regional role.”

Harding will have responsibility for operational oversight in DMO East. He will direct product marketing and sales, global services, and customer service operations for Xerox’s subsidiaries and partner organisations throughout the region. Harding is supported by Marius Pesinaru, VP of operations for DMO East, who is based in Bucharest, Romania.

“My main objective is two-fold,” Harding said. “First, to ensure DMO East customers of all sizes receive the full value of Xerox technology and services, and, second, to continue the development of a high-performance operating environment for Xerox in these dynamic markets. “

Harding joined Xerox in 1985 in the United Kingdom. He has held a number of senior positions for the company, including general manager of Xerox Middle East and Africa and marketing director for Xerox in the Middle East, India, Eurasia, Russia and Africa. Harding lives in the UK and is based in Xerox’s London office.

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