Dell opens Riyadh distribution centre

by Stuart Wilson, Tuesday 23 June 2009

Riyadh, Saudi Arabia

Hardware giant Dell has opened a local distribution centre in Riyadh, Saudi Arabia. Dell claims that the new facility forms part of its long-term commitment to supporting and providing services to customers in the Kingdom. Dell has made a US$750,000 in the new facility and believes that it will improve the delivery of spare parts to customers in Saudi Arabia.

The new local distribution hub means that spare parts are available more quickly and easily. Inventory would previously have been delivered from Dubai to customers in Saudi Arabia, necessitating a longer lead time. With the new Riyadh-based centre in place, Dell’s four-hour parts delivery service is available to all customers.

Saudi Arabia is now the first country amongst the emerging countries in the EMEA region to have its own independent local hub, supplying Dell parts to existing pick up, drop off and field stock locations in Khobar, Jeddah and Riyadh. Building on Dell’s wider strategy for Saudi Arabia , the newly established centre will not only service Dell’s growing large enterprise customer base, but support small enterprise and consumer needs as well.

“Our goal at Dell is to provide the best return on investment for our customers; by opening a new distribution centre in Saudi Arabia we are able to significantly reduce lead times when delivering essential spare parts. Saudi Arabia is a key country for Dell, and we have focused our efforts on responding to customer feedback, expanding our current portfolio of services,” said Abdulraheem Bawazeer, regional sales manager at Dell Saudi Arabia.