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Tech Data Europe on board for Microsoft devices

by Stuart Wilson, Friday 23 August 2013

Distribution giant Tech Data Europe has confirmed its participation in the Microsoft devices programme. The agreement will see Tech Data push Microsoft Surface Pro and Surface RT devices to commercial channel customers. Microsoft hopes that its devices programme will encourage channel partners to resell Surface devices to business customers of all sizes. Tech Data will supply Surface products to Microsoft authorised device resellers (ADRs) across Europe.

Reza Honarmand, VP software and cloud at Tech Data Europe, said: "We are excited to participate in the Microsoft devices programme and distribute one of Microsoft’s most anticipated products and its complementary accessories. The Surface Pro and Surface RT fit the needs of business customers seeking devices that adapt seamlessly to both work and play. Our participation in this programme further demonstrates our commitment to our Microsoft channel partners."

Michael Hartmann, general manager EMEA small and midmarket solutions and partners at Microsoft, said: "Bringing Surface Pro and Surface RT to the European commercial channel through Tech Data extends the reach of our devices-and-services strategy, delivering our family of devices enabled by cloud services to more organisations than ever before. We look forward to working closely with our Microsoft devices authorised distributors to better serve their partners and create compelling solutions together."

The Microsoft devices programme creates a two-tier distribution model with authorised partners to enable commercial customers to purchase Surface Pro and Surface RT. Tech Data offers Microsoft’s full portfolio of products, including hardware, OEM, volume licensing and retail products, selling to Microsoft resellers across Europe.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2014, the premier event for the regional ICT and CE channel, from February 11-14th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2014 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2014 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2014 please contact fhemraj@distree.com quoting code DEMEA14


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