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Insight to push Surface in Europe

by Stuart Wilson, Friday 16 August 2013

Reseller giant Insight has announced its involvement in the Microsoft device programme. Insight’s European unit will resell Microsoft Surface Pro and Surface RT to commercial customers. Insight reckons it is well placed to help Microsoft grow market share for Surface.The goal of the Microsoft Devices Program is to serve customers by activating Microsoft’s channel of partners to resell its devices to organisations of all sizes, from the classroom to the boardroom.

Insight President and CEO Ken Lamneck, said: "There’s a tremendous market opportunity for tablets in today’s business environment. In particular we are already seeing a big need in the education sector and for businesses with a choose your own device (CYOD) strategy.”

“Adding the Microsoft Surface line into our portfolio of products, gives our clients a great opportunity to provide their employees or students with portable, touch tablet style devices that also provide the full power of the Microsoft business productivity solutions. We’re excited to participate in the Microsoft devices programme because it further demonstrates our commitment to serving the needs of clients relying on Microsoft devices and services," Lamneck added.

Launching now in Europe, the Microsoft devices programme creates a two-tier distribution model with authorised partners to enable commercial customers to purchase Surface Pro and Surface RT.

Justin Griffiths, EMEA VP of partner management at Insight, said: “Microsoft’s decision to give Insight the nod as one of its first device resellers for Surface represents a natural progression in the sales cycle and one that now allows us to begin to talk to clients about where the device may fit into their strategy going forward.”

“With our geographic reach and experience of delivering tablet solutions to businesses of every size, Insight is well placed to help Microsoft grow market share for Surface. Our knowledge of the IT space and position as a trusted impartial advisor to the private sector, government and educational institutions means we will be able to assist our customers on choosing solutions that offer them real tangible benefits,” he added.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2014, the premier event for the regional ICT and CE channel, from February 11-14th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2014 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2014 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2014 please contact fhemraj@distree.com quoting code DEMEA14


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