January 18, 2020

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HOME REGIONS Middle East › Iris eyes new distributor

Iris eyes new distributor

by Stuart Wilson, Monday 18 May 2009

Optical character recognition specialist Iris Group is attending this year’s Digital Consumer Channel (DCC) MEA to show retailers from across the Middle East its complete range of mobile scanning devices. Iris continues to build and strengthen its channel-to-market. Iris could even put the finishing touches to a new distribution deal in Saudi Arabia during the event, according to regional channel sales manager Mohamed Berrihi.

“We are looking closely at additional opportunities in Saudi Arabia and that is a main focus for the upcoming quarter. We are currently in discussions with a Saudi Arabian distributor and we may be in a position to complete the deal during DCC,” said Berrihi. “We work with Delta and now that it has become part of Almasa we are looking carefully at Almasa’s operation in Saudi Arabia and will act accordingly.”

“Iris has an enriched hardware offering with a new digital note-taker. We’re keeping the product mix the same and making the most of more than a decade’s experience in this sector,” continued Berrihi.

“DCC MEA is a very beneficial event for us because it gives us the opportunity to meet with our partners. It is important to maintain the levels of contact with our retailers and distributors and keep them informed of our plans and business objectives,” he explained.

“Egypt, Libya and Morocco are all very interesting markets for us in North Africa. We want more business in these markets and Libya, for example, is booming. In the MEA region we saw impressive growth last year,” Berrihi added.

Iris has an established track record with many of the region’s leading retailers. These are relationships that the vendor values highly with retail forming a core part of Iris’ overall go-to-market strategy in the region.

“We have worked with some of the region’s biggest power retailers for some time now. Yes, at first they may have been reluctant to stock our kit, but once we had made the effort to communicate with them and show them what the products could do, they all decided to stock them,” said Berrihi. “We have carried out advertising campaigns and established the brand and the trust in the marketplace. Some retailers such as CompuMe gave us a chance at the very beginning and we appreciated that.”

“We operate a structured incentive plan for distributors and resellers and marketing support in terms of in-store displays and brochures. Our business is booming across the world because people are becoming more mobile and want to work anywhere. That’s why we have developed our products – to meet this need,” he concluded.

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January, 2020

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