July 16, 2019

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Almasa snaps up Delta

by Stuart Wilson, Sunday 17 May 2009

Almasa IT Distribution has confirmed its acquisition of Middle East retail distributor Delta Business Products. Talks between the two companies had been ongoing for some time as first revealed by Channel EMEA in late March. The deal bolsters Almasa’s presence in the retail channel and enhances its product and service offering for power retailers across the region. Terms of the deal were not disclosed.

Delta offers a portfolio including data storage products, printing supplies, PC accessories and peripherals across the Gulf region. According to Almasa, the deal forms part of its aggressive growth and expansion plans in the Middle East and will boost its product portfolio.

Delta has more than a decade of distribution experience in the Middle East, Africa and CIS markets and represents a strong portfolio of vendors including Microsoft, Imation, Canon, Trust, Seagate, Port, Creative and Parrot. In the retail channel, Delta offers vendors full service nationwide merchandising, auditing and assembly services.

Mehdi Amjad, chairman and CEO at Almasa IT Distribution, said: “Our mission is to provide value added services, maintaining our leadership across all IT sectors through our one-stop-shop offering for retailers. This approach will provide maximum ROI for our stakeholders.”

Govinda K.Siddartha, managing director at Delta, added: “This merger is a win-win strategy for both companies. The synergy that this merger will bring will benefit our customers and vendors in terms of multi-country logistics, manpower and financial strengths. Cost rationalisation with combined back office will be an added advantage.”

Almasa reckons that the deal will cement its position as a major player in retail distribution with operations in six countries across five Middle East countries allowing it to serve more than 370 power retail outlets.

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