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Bell enters Parallels partnership

by Stuart Wilson, Wednesday 12 March 2008

Specialist value-added distributor Bell Micro has entered a UK partnership with virtualisation solution outfit Parallels. The deal will see Bell add Parallels Virtuozzo Containers to its portfolio and offer the solution to its reseller community.

Bell claims that its latest partner will not only give it a strong position in the virtualisation sector, but will also enable the company to improve its offering the data centre space. By partnering with Parallels, Bell Micro claims that it can offer its channel partners the latest product to take to customers wanting the option of virtualising business critical applications, as well as deploying Virtual Desktop Infrastructure (VDI).

Russell Blackburn, UK country manager at Parallels said: “We have chosen Bell Micro as a key partner as a result of the company’s reputation in the market and its focus on further developing its data centre portfolio. We believe this relationship will be win-win for all involved: customers will be offered a lower cost virtualisation solution, while resellers will benefit from higher margins in the virtualisation space.”

Parallels Virtuozzo Container differs from hardware virtualisation solutions in that it dynamically partitions a single Windows or Linux operating system instance into virtual environments or ‘containers’. With this approach, multiple containers can share real memory, so Parallels Virtuozzo Containers enables three to ten times greater density for typical workloads, as compared with other virtualisation technologies, according to the vendor.

By adding a completely different type of server virtualisation to their portfolios, it is claimed that resellers can meet the needs of a far broader range of customers – such as those facing challenges with very large database projects, those wanting to implement a VDI, or data centre consolidation projects where high density is key. Resellers can also build new service offerings around these use models, becoming a trusted advisor to their customer base by demonstrating expertise in virtualisation and offering a range of approaches.

“Organisations of all sizes are increasingly focused on understanding the value of virtualisation, yet are still looking for advice and guidance on the options available to them before making a procurement decision,” added Mervyn Hall, data centre solutions business manager at Bell Micro. “With this in mind, we will be working with Parallels to ensure our reseller partners are educated on all approaches to virtualisation, as well as understanding how best to deliver them. We are sure that end-users will agree that a one-size-fits-all solution does not always suit and feel that this new offering presents them with the choice that they want.”

Bell Micro will be offering training to interested partners through a series of webinars and seminars, as well as offering one-to-one consultancy should organisations prefer to take that route.

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June, 2021

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