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HOME NEWS Retailer › Eros opens latest Dubai-based store

Eros opens latest Dubai-based store

by Stuart Wilson, Tuesday 24 March 2009

Eros Digital Home has opened its latest Dubai-based retail outlet at the Arabian Centre mall in Mirdiff. Eros reckons that its new digital lifestyle store will draw shoppers from Sharjah as well as from the urban suburb of Mirdiff itself. The 1,700 square foot store hopes to create a comfortable experience for consumers coupled with high quality service.

”Today, shopping is no longer a purely commercial activity,” said Deepak Babani, CEO at Eros Group. “There is a major trend towards experiential retail spaces that significantly add to consumer convenience and pleasure.”

”The new Eros Digital Home lifestyle digital store offers many differentiators over conventional retail: the design, layout, colors used, visual displays and customer-focused service all add to the total brand experience for shoppers. With this store - and the ones that follow it we want to raise the bar for electronics retailing in the region,” Babani added.

Established in 1967, Eros Group has been a leading electronics distributor in UAE for decades. The Eros Digital Home has been created to exploit Eros Group’s experience in a multi-brand environment.

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