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Kodak doubles Middle East digital camera sales

by Stuart Wilson, Wednesday 11 March 2009

Imaging products vendor Kodak doubled its Middle East digital camera sales in 2008, but did not release either the volume or value of product sales. Kodak reckons that its brand equity has also risen among Middle East consumers. Kodak believes thst it is now a force to be reckoned with in the digital camera market – despite its relatively late entry to this market segment.

Arif Khan, area manager at Kodak, said: “Kodak is a complete solution provider for imaging and geared to meet the challenges of today’s demanding consumer with products that are state-of-the art and yet so easy to use.”

“Kodak today boasts of an enviable range of digital products including the market leading digital picture frames, cameras and the latest introduction of the Kodak pocket video camera. This rapid expansion of our digital portfolio is evidence of our intentions to remain the most desired brand in imaging,” Khan added.

The vendor claims that the overall digital camera market rose 45% in 2008 in the Middle East. Despite the strength of its 2008 performance, Kodak remains cautions on its prospects for 2009 due to the current economic conditions.

”Sales in [the] Middle East of Kodak cameras in the fourth quarter [of] 2008 were on target. We are very closely watching how the market behaves and hoping that DSF helps. Our 2009 expectations are sober,” added Khan.

’We are confident that there is an even greater opportunity for Kodak to increase its market share in the current scenario. As consumers decide to be extra careful and seek real value for their money, Kodak has a big advantage over the competition as we offer the best in imaging at the most competitive value,” he claimed.

Apart from digital cameras, the integrated Kodak profile of ’capture-share-store’ includes professional quality home photo printers, instant photo kiosks, digital frames and more recently, pocket video cameras. Kodak plans to continue working closely with distributors and retailers in the Middle East to deliver value to consumers and bring new products to market quickly and efficiently.

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