July 16, 2019

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HP spreads ‘store in store’ across Saudi Arabia

by Stuart Wilson, Saturday 7 February 2009

HP Middle East has rolled out its ‘store in store’ concept across Saudi Arabia, debuting the retail concept in outlets in Riyadh, Jeddah and Khobar. ‘Store in store’ can now be found in CompuMe and Extra stores in Riyadh, Electro in Jeddah and Extra in Khobar. The ‘store in store’ – a dedicated HP zone in the shops – features the full range of the vendor’s consumer offerings.

“The new HP ‘store in store’ consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP’s customers a more personal shopping experience,” explained Khaled Hejazi, KSA country manager at PSG for HP Middle East.

Celebrating the roll out of the HP ‘store in store’ initiative in the Kingdom, HP is also offering a promotion running from 24th January to 3rd February 2009 for all purchases of HP products powered by Intel processors. The promotion gives consumers a chance to win diamonds when they purchase from the ‘store in store’ outlets.

HP plans to extend its ‘store in store’ concept across the Middle East including the UAE, Kuwait and Egypt. The vendor has already started partnering with vendors to drive the initiative’s progress.

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