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Sharaf DG bags Co-Op spot in Dubai

by Stuart Wilson, Tuesday 13 January 2009

Consumer electronics and IT retailer Sharaf DG has struck a deal with UAE-based hypermarket chain Union Co-Operative Society. The partnership has seen Sharaf DG open a 25,000 square foot retail outlet in Union Co-Op’s Al Wasl road branch in Dubai.

The new store is Sharaf DG’s eighth outlet building on its existing points of presence in Times Square Centre, Ibn Batutta Mall, Deira City Centre Mall, Dubai Mall, Mankhool, Abu Dhabi Duty Free and Bahrain City Centre.

Union Co-Op reckons that the new Sharaf DG outlet will allow it to attract a greater number of customers and put it on a level footing with rival hypermarkets such as Carrefour and Lulu, which both offer an extensive range of electronics products within their stores.

Nilesh Khalkho, CEO at Sharaf DG, said: “Despite the current gloomy market sentiment, Sharaf DG has been witnessing a steady growth in sales, primarily on account of our attractive promotions, exhaustive product range, lowest price guarantee and excellent customer service.”

“This has encouraged us to continue with our ambitious expansion plans even though other companies are scaling back their operations. Union Co-Op is a very popular hypermarket chain with a philosophy and reputation similar to Sharaf DG – quality products at the best prices. Hence our decision to join hands and open our store at the hypermarket’s Al Wasl branch, which is a great location. We hope to extend this co-operation to other Union Co-Op branches in time to come,” he added.

Within the past few months, Sharaf DG has embarked on an ambitious expansion strategy in the GCC. This kicked off with the opening of a store in Dubai Mall in November 2008. This was closely followed with the opening of the first Sharaf DG store outside the UAE in the iconic Bahrain City Centre Mall, the largest shopping mall in the Kingdom in December 2008. The 50,000 square foot outlet located on the second level of Bahrain City Centre marked Sharaf DG’s first venture into other Middle East markets.

This was followed by the launch of the unique concept store ‘Sharaf DG 4U’ in the Mankhool area of Dubai. The 5,000 square foot electronics store stocks only the fastest moving models and features ongoing promotions throughout the year.

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October, 2019

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