I-Life picks up Microsoft business expansion award

Consumer electronics brand I-Life has won a ‘Business Expansion FY 18’ award from Microsoft, recognising its consistent growth and expansion in the Middle East, Turkey, Africa and CIS region. I-Life’s products are aimed at budget-smart consumers. Citing IDC statistics, I-Life claims that it took the top spot in the entry-level notebook and tablet category for 2017 in the Middle East and Africa region. Read full story

ALSO signs distribution deal with Materialise

ALSO has signed a distribution agreement with Materialise, a leading provider of software for 3D printing. The agreement to market Materialise’s HP Build Processor and Materialise Magics software will cover Europe, excluding the UK and the Republic of Ireland. Beyond providing pre- and post-sales technical support, ALSO will offer a suite of services to VARs, helping to recruit, train, and authorise them to market these software packages to end customers. Read full story

Peli Products announces expansion in Turkey

Peli Products has opened a new office in Ankara, Turkey, as part of its continued growth in the EMEA region. Since its European distribution and sales office was opened in Barcelona in 1997, Peli Products - a leader in the design and manufacture of high performance protective cases and advanced portable lighting systems - has been following a plan of continued expansion across the region. Read full story

DISTREE EMEA 2019 Early Bird offer announced

DISTREE Events has announced an improved range of benefits as part of its Early Bird offer for exhibitors participating at DISTREE Europe, Middle East & Africa (EMEA) 2019 – the region’s leading premium hosted buyer event for technology channels. The 17th annual DISTREE EMEA will take place in Monaco from 19th to 22nd February 2019. The Early Bird offer includes €3000 (US$3530) worth of exhibitor benefits. Read full story

INTERVIEW: Olivier Chevance, Badgy

With 280-plus top retailer, e-tailer and reseller executives confirmed to attend next week’s DISTREE Russia, the hosted buyer tech channel event offers a powerful business platform for tech brands at every stage of channel development. The team from plastic card printer Badgy will be in Moscow next week to hold pre-scheduled one-on-one meetings with partners from across Russia. Channel EMEA caught up with Olivier Chevance, EMEA sales manager for the Badgy range at Evolis, to find out more about the company’s plans for the Russian market. Read full feature

Retailer confirmations for DISTREE Russia up 71% year-on-year

Retailer confirmations for this year’s DISTREE Russia tech channel hosted buyer event are up 71% compared to the same point last year. With six weeks to go until this year’s event, the increased level of support from Russia’s main consumer tech retailers, e-tailers and online marketplaces reinforces DISTREE Russia’s position as the leading event for consumer tech brands from around the world looking to launch, build or manage routes-to-market in Russia. Read full feature