May 25, 2015

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NEWS

VMK plans retail expansion

African device brand VMK recently opened a store in Abidjan, Ivory Coast. VMK plans to expand its store network to cover five countries in the region by the end of the year. The Abidjan outlet exclusively sells VMK products and marks the beginning of the Congolese company’s expansion beyond its borders. The Abidjan VMK store, which will employ around 10 people, is an addition to VMK’s existing store in Brazzaville, Congo. Read full story

by Stuart Wilson, Friday 22 May 2015

Hi-Tec wearables to launch in Europe

Global sports brand Hi-Tec has signed an exclusive deal with market entry experts, The Mustard Concept, to launch its new wearable and electronics accessories range throughout Western Europe. As part of its ongoing strategy to license out key categories to complement its core footwear products, Hi-Tec is bringing activity trackers, location beacons and portable power chargers to high street stores, and sports and outdoor retailers across Western Europe. Read full story

by Stuart Wilson, Friday 22 May 2015

Epson renews Manchester United sponsorship deal

Technology brand Epson has announced a renewal of its global sponsorship agreement with Manchester United. Having first joined forces in 2010, the latest agreement reconfirms Epson as the club’s Official Office Equipment Supplier until the end of the 2017-201818 season. The renewal reflects the success to date of the partnership in helping Epson to engage more with its customers in key markets and enhance its global brand awareness, according to the vendor. Read full story

by Stuart Wilson, Friday 22 May 2015

INTERVIEW: Craig Dawson, AMD

Components vendor AMD will demonstrate its long-term commitment to African channel partners at next month’s DISTREE Africa 2015. The three-day event gathers senior executives from technology and consumer electronics (CE) vendors, distributors and retailers together in one place at one time. Channel EMEA caught up with Craig Dawson, business development manager for Africa at AMD, to discuss the vendor’s regional plans and ambitions. Read full story

by Stuart Wilson, Friday 22 May 2015

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FEATURES

DISTREE Africa 2015 to provide gateway to fast-growing consumer technology markets

DISTREE Africa 2015 will build on the success of last year’s launch event, providing a powerful business platform for technology and consumer electronics brands to launch, build or manage channels across the continent. DISTREE Africa 2015, which takes place from June 10th to 12th in Kenya, will focus on Africa’s fast-growing retail markets. Read full feature

by Stuart Wilson, Tuesday 14 April 2015

DISTREE Diamond Awards to launch in Middle East

DISTREE Events has launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series will continue at a Gala Dinner in Abu Dhabi on May 13th, forming part of the 11th annual DISTREE Middle East. The recipients of DISTREE Diamond Awards will be determined using on-site live voting from retailers and e-tailers participating in the event. Read full feature

by Stuart Wilson, Thursday 26 March 2015

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VIDEO

tecbuy: the inside track

tecbuy: video submission to celebrate 10th anniversary of regional retail channel event DISTREE Middle East in 2014

The Jumbo success story

Jumbo: video submission to celebrate 10th anniversary of regional retail channel event DISTREE Middle East in 2014


› Retail-to-Business (R2B) Channel

› DISTREE Latin America 2013: VIDEO

› EMEA Channel Academy: 2013 Awards

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COMMENT

Quantum’s value proposition

Any strategy lives or dies on the basis of its customer value proposition, according to Faraz Ali Khan, marketing manager at tablet brand Quantum. Read full story

Launching a brand in Europe

For new brands looking to carve a niche in the European market, getting the channel basics right is essential, according to Stuart Wilson, Editor at Channel EMEA. Read full story

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